Search engine ranking strategies are cathegorized by some into two broad categories: methods that search engines recommend as part of good design and those techniques that search engines disapprove and aim to minimize. The latter is also called as Spamdexing. Experts sort these methods and their practitioners as either white hat or black hat SEO, and whilst both methods can be used to get more website traffic, they are both different in respect of long or short term techniques.
White hat SEOs try to produce results that endure a long time while people who do black hat SEO expect that their website will one day be banned once the search engines detect what they are doing.
A technique is categorized as a white hat if it adjusts to the search engines\’ guidelines and involves no deceit. This is important to note because the search engine guidelines are not written as a series of rules and regulations or commandments. White hat SEO is not just about following policy but is also about seeing to it that the subject that the search engine indexes and ranks is the same subject the user will get. White hat pointers is generally summed up as making subject for users and not for search engines. White hat SEO is parallel to web development that promotes accessibility in many ways but the two are not one and the same.
On the other hand, someone doing black hat SEO aims to ameliorate search engine rankings in ways that are not approved by the search engines. These tactics and strategies often involve deception. Search engines may punish sites they discover using black hat tactics either by reducing their rankings or eliminating their listings from the database. In February 2006, Google elminated both BMW Germany and Ricoh Germany from their database because of using misleading practices. However, the companies promptly apologized and fixed the offending sites and were restored to Google\’s database. If you are wanting to get more website hits then it is strongly recommended you carry out white hat techniques
SEO strategies are highly tuned to the prevailing search engines in the target market today. In 2003, Google was classified to comprise about 75% of all searches. Google remains to be the most prevalent search engine worldwide as of 2007. As of June 2008, the market percentage of Google in the UK was near to 90%. On 2009, there were merely a few markets where Google is not the leading search engine. These markets were in China, Japan, South Korea, Russia and the Czech Republic.
Real-time search was introduced in late 2009. This was introduced in an attempt to make search results more timely and important. With the rapid increase in popularity of social media sites and blogs, the leading search engines made changes to their algorithms to provide fresh content to rank quickly amongst the search engine ranking. This new technique made it easier for users to get what they were looking for.